case
study
fashion atelier
For over 30 years, Fashion Atelier X Darsara has been the premier destination for luxury bridal dresses in Dubai and beyond. For its recent transformation to continue as a new brand, we deployed all studios to execute a qualitative and quantitative deep dive to construct the possibilities in which Fashion Atelier would thrive.
The results were articulated into actionable brand, go-to-market, and digital marketing strategies, as well as merchandise design, website design and development, and creative marketing.
The results were articulated into actionable brand, go-to-market, and digital marketing strategies, as well as merchandise design, website design and development, and creative marketing.
key
challenges
Branding
A clear navigation in the transition from an established brand to a new one, including the very aspects of the branding itself that can carry the legacy along.
Website Development
Aligning the design and functionality with the brand's image and managing the technical complexities of e-commerce and collection showcasing while ensuring the site remains user-friendly.
Social Media Management
The real challenge was to make sure we were being as effective as possible to make Fashion Atelier's message and legacy resonate with its target audience.
SEO
For the newly made website to be optimized and get a considerable ranking in the competitive market in a defined period of time, it needed a proper executional framework.
Paid Ads
In the face of promoting high-end wedding dress rentals, our targeted ads showcased the allure of luxury and elegance. This approach led to a significant increase in booked appointments, making exclusive wedding attire accessible to all.
branding
Website
Development
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Search
engine optimization
This Haute Couture brand approached us after a few months of its launch, seeking a robust marketing strategy. With the aim of having an organic reach to a desired target audience, our team worked precisely to craft a compelling online presence.
30
%
Increased
visibility
visibility
22
%
Boost in organic traffic
27
%
Growth in new user sessions
16
%
Rise in click-through rate (CTR)
18
%
Improvement in average session duration
social media
ad campaigns
By taking an audience-led approach to our social media campaign structure, we were able to effectively manage Meta campaigns with clear objectives for each audience.to get the desired results in one month.
32,258
Reach
63,636
Impressions
121
Inquiries
13.38
AED
CPA
2.13
%
CTR
social media
management
We created a compelling narrative that authentically connected Fashion Atelier's message and legacy with its intended audience. This required a deep understanding of the brand's identity and the preferences of its target market, ensuring a strong resonance.
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40,352
Reach
+
3
k
New Followers
114
%
Profile
Visit
Visit
Boutique Digital Marketing Agency in dubai providing services for businesses in 1:1 Consultation, Custom Social Media Strategy, Paid Ads Management, Social Media Management, Instagram Story Creation & Content Production, SEO, website development, and branding.
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